OUR FOUNDER

Vicki Li brings over 25 years of premier executive search experience to Furst Asia. Having built her career at global powerhouses including Heidrick & Struggles, Talent2, and Michael Page, she possesses an outstanding track record of securing leadership for renowned financial institutions, listed companies, and family offices across the Asia Pacific.

Over the past eight years, Vicki has become a trusted strategic partner to large private family offices, guiding them through complex succession plans and placing critical roles from Heads of Investments and COOs to Private PAs for senior principals. Across the broader financial sector, her successful mandates span Heads of Corporate Finance, Legal, and Strategy, alongside C-suite executives (CFO, COO, CIO) for hedge funds, private equity firms, and listed companies.

Deeply embedded in the Hong Kong and mainland China talent pools, Vicki is sought after for her candid market insights and exceptional ability to assess cultural alignment. Fluent in English, Mandarin, and native Cantonese, her philosophy is straightforward: she handles the rigorous capability and personality evaluations, allowing her clients to focus entirely on whether the chemistry is the right fit for their team.